Advertising translation from Skopos theory

With the development of market economy, advertising has become an indispensable marketing tool as a way to convey information public. As kind "inducement" text, purpose translation advertisement is more explicit. The traditional methods "Faithfulness", "Expressiveness" and "elegance" alone can no longer serve text well. "Skopos theory" proposed by German scholar Vermeer believes that determines method, which better guidance for type advertisement. This article will analyze study Chinese-English advertisements from perspective Skopos theory.